If you're like me, you have a love/hate relationship with trends. A lot of people say that they're into 'style but not fashion' - well I stand in the middle as I love both. As a believer in moderately involving in trends while staying true to who you really are, I had to make a post about summer merch tour.
With names like Rihanna, Drake, Future, Justin Bieber circling the states right now, fans want to be able to obnoxiously show their loyalty by doing more than just blasting music in their cars. Now, you're a walking billboard for the artists who get you going every day, which explains why tour merch is trending right now. Is tour merchandise a new concept? No. Why is it such a big deal now? Because artists are more involved with fashion brands than ever before (hence Drake x Jordan, Kanye x Adidas, Rihanna x Puma and so on), their stock in the fashion industry is rising.
Who have you gone to see on tour and what tour merch have you picked up so far?
DJ Hargrave is a menswear blogger and founder of Tailor Made Style. HIs goal is to empower others to become the strongest version of themselves through their style and helping them be informed by what's going on in the menswear world. You can find him on Instagram and Snapchat @tailormadedj